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Friday, November 13, 2009

Google Wave

A few years ago, Google kidnapped all their best engineers and smuggled them into a little room filled with squillions of emails, tweets, live updates, events, virtual friends, requests, forums, searches, blogs, groups, irritating quizzes, fans, pages and rss feeds, along with some giant vats of Red Bull.
Google then instructed those engineers to think in terms of 'what would email look like if we invented it today?', and build a tool so mind-bogglingly new and gadgety that it would throw all other social mediums out of the water in one fell swoop.
Now those engineers have re-emerged - exhausted, relieved and with a massive sugar-hangover - to reveal their all-encompassing communication solution: Google Wave.
What is 'Google Wave'?
Google Wave is the name of their creation. The 'wave' itself is also an aspect of that creation. As one commentator put it, Google Wave is 'like email on crack'. The best way to describe it is to explain how you use it. You create a wave and add people to it. All the people you've added are then able to share text, pictures, gadgets and feeds from other places on the internet on the same wave page you created.
The moment you change something, all the other people on the wave can see that it has been changed. You can also see how your particular wave evolved from start to finish with Google Wave's 'playback' option. The same goes for Google Wave's integrated games.
When you create a message for your wave, for instance an invite to an event, all the people on your wave can go in and edit or add to that same message in real-time, rather than having to create their own, separate responses as you would do in an email or on Facebook. Talking about Facebook, you can receive updates (or 'waves' of updates) from Facebook and Twitter in your Google Wave inbox, making it a more integrated social system.
Essentially this is an exciting new kind of email which allows people to communicate and work together simultaneously on a live email/conversation document with richly formatted text, videos, maps, photos, games and more, and it might be about to revolutionise email.
Corinne writes for atom42, an online marketing agency in London. Atom42 employs a range of marketing fields to create an integrated online marketing strategy for each of its clients.

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